How are podcasts changing the media landscape and evolving the way people consume information Evolving technology is transforming the way we eat records. One of the most compelling mediums that is on a meteoric upward push is podcasts. A podcast is largely an on-demand radio show that features audio recordings of someone or a group of people conversing on a particular topic. These days, podcasts have emerged as the preferred method of distributing and eating audio content. This is particularly popular among younger audiences. Podcasts have already become a key part of the media landscape globally, and their adoption in India is dramatically on the ascendant as well. The upward push of podcasts can be generally attributed to their versatility. In today's fast-paced world, people are accustomed to consuming content at their leisure and prefer media that is easily accessible across devices. As such, podcasts are designed to be heard at the whim of the listener. It keeps the target aud